Canon Announces 7DSV DSLR for Studio Photographers

canon 7D dslr for article

Canon U.S.A. has announced a new studio version of the popular 7D DSLR. Today the company introduced the EOS 7DSV (studio version), which is designed for school and event photography. The camera was also introduced with a new optional Canon barcode solution. The EOS 7DSV DSLR Camera features four levels of “locking” camera controls. By giving administrators the ability to “lock” the camera, unwanted features can be disabled. This would give a studio the ability to ensure each photographer’s work is reliable and repeatable.

The camera has four different “lock” levels allowing administrators to enable the appropriate level of camera functionality for any studio operation. Custom functionality is also achieved through each level by unlocking individual features according to operator-specific needs. This complete level of control is guarded by a daily password preventing anyone with a different vision from changing the camera settings and disrupting the overall project and workflow.

Add the barcode solution and customer data is linked directly to the image file. This is highly desired by school photographers but can also be beneficial to forensic and medical photo workflows as well as event and even catalog photography.

Once the barcode option is enabled, customer, organizational, patient and/or other data will be embedded directly into the image file’s EXIF data by scanning a barcode for easy identification when reviewing the completed work. While shooting, the actual reading of barcodes can be easily managed and, based upon each person’s workflow, the critical task of file management is accomplished with less risk of error. Upon completion, a visual confirmation will appear on the camera’s rear LCD screen.

“We know professional photographers are constantly searching for ways to simplify the workflow process,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “With the addition of the new EOS 7D Studio Version camera, professionals and business owners can be confident that data management will be streamlined and they can focus on the current task at hand.”

The EOS 7D Studio Version kit includes Canon’s WFT-E5A unit, which along with the optional barcode reader can scan and seamlessly manage image and customer data through a “wired connection”. A wireless system configuration is also possible through Canon’s BU-30 Bluetooth adapter. Existing WFT-E5A units require a firmware update to work with Barcode functionality. According to Canon, this firmware update will need to be done at a Canon USA Factory Service location. However, once you choose this option, the ability to read and embed GPS data will no longer function.

The EOS 7D and EOS 7DSV feature 18MP resolution utilizing an APS-C sized CMOS image sensor and Canon’s proprietary Dual DIGIC 4 image processors. The cameras utilize a 19-point AF system, Live View, ISO range up to 12800, and new iFCL Metering. The 7D/7DSV can also capture full HD video. Ruggedly built, the cameras utilize a magnesium alloy body that is dust- and weather-resistant; and the shutter durability is guaranteed up to 150,000 cycles. The cameras are compatible with over 60 Canon EF and EF-S lenses, in addition to other EOS system accessories.

The new EOS 7DSV Barcode Kit (EOS 7DSV and WFT-E5A with firmware change) will carry an estimated selling price of $ $2,599. The EOS 7DSV Body only will carry an estimated selling price of $1,829. Both are available by special order through select Canon authorized dealers.

The following Barcode Scanners are compatible; Honeywell 3800, Honeywell 3820, for scanning via bluetooth and Honeywell 4600, for scanning 1D and 2D barcodes.

Email all inquiries and questions regarding Canon’s EOS 7D Studio Version DSLR or Canon’s Barcode Solution to

For all other information, go to

— Diane Berkenfeld


Sigma Announces Immediate US Availability of SD15 DSLR

sigma sd15 dslr imageYesterday, Sigma Corporation of America (, announced the immediate US availability of the 14MP SD15 DSLR with an estimated street price of $989. The camera was originally introduced during photokina 2008.

“Our plans for the SD15 were originally shared with the photo community at photokina in 2008 because we wanted our customers to know that we’re committed to the SD camera system and our outstanding Foveon technology,” said Mark Amir-Hamzeh, general manager of Sigma Corporation of America. “It’s been long-awaited, for sure, but it’s worth the wait. We are really pleased with the image quality we’re getting from this camera.”

The Sigma SD15 uses the Foveon X3 direct image sensor. The SD15 also utilizes Sigma’s True II image processing engine, a new 77-segment AE sensor, large 3-inch LCD, improved user interface, and the SecureDigital (SD) media card for recording images. The camera also ships with Sigma’s Photo Pro (SPP) 4.0 software. Sigma has expanded the auto bracketing feature from three to five frames for added flexibility.

Other features include a 5 point AF, an added ISO stop of 3200 for a full ISO range of 50-3200, Analog Front End (AFE) and larger buffer than the previous model, the SD14. The SD15′s buffer allows for the shooting of 21 raw images continuously. The SD14 was only capable of shooting six raw images continuously.

The SD15 utilizes the Sigma SA bayonet mount for lenses. The camera features a diopter adjustment; single AF, continuous AF, and manual focus modes; eight white balance settings including custom; exposure compensation; X-sync at 1/180 of a second, hot shoe and sync terminal, manual pop-up built-in flash and S-TTL Auto Flash metering system. Compatible Sigma external flash units include the EF-530DG Super, EF-530DG ST, and EM-140 DG. Optional compatible accessories include a battery power grip, remote controller and cable release switch.

The SD15 is the latest in the company’s SD series of digital single lens reflex camera bodies to utilize the Foveon X3 direct image sensor. The 14MP Foveon X3 sensor captures all primary RGB colors at each pixel location arranged in three layers.

sigma x3 sensor description between film, normal sensors and the x3,

The camera writes raw files using the .x3f raw data format. Images can be recorded in lossless, 12-bit raw or Jpeg. File sizes range from a 15.4MB file for the highest quality raw setting to 1.9MB for a high quality Jpg, and 0.3MB for a basic, low quality jpg file.

Sigma has posted a sample image gallery at

The company’s YouTube channel hosts video tutorials of both the SD15 and the new version of the SPP software. It is accessible at

— Diane Berkenfeld


Canon Expands Rebel line with new DSLR

Canon U.S.A., today introduced its new flagship model for the company’s popular Rebel DSLR line: the Canon EOS Rebel T2i DSLR. The camera is ideal for the photo enthusiast looking for a camera they can grow into as well as a backup camera for the Canon shooting pro. The Rebel T2i offers 18-megapixels resolution for still images and can also capture full HD video at 1080p.

The Rebel T2i offers a wide range of impressive features including an ISO range of 100-6400 (expandable to 12,800), a 63-zone Dual Layer Metering System, and Canon’s proprietary DIGIC 4 Imaging Processor. For the Rebel T2i, Canon developed a new 18MP CMOS sensor. The camera also offers 3.7 fps continuous shooting for stills, an expanded ± 5 EV exposure compensation range as well as a number of user-selectable Canon image processing features, including tagging of RAW files, and in-camera optimization of JPG files.

Other features include: Canon’s Auto Lighting Optimizer to enhance shadow detail and add contrast to “flat” scenes, Highlight Tone Priority adding up to one stop of detail in bright highlight areas, Peripheral Illumination Correction for automatic correction of vignetting, High ISO Noise Reduction with four user-selectable settings, and Long Exposure Noise Reduction applied to exposures one second or longer.

The camera has a 3-inch LCD. The EOS Rebel T2i Digital SLR camera is the first EOS model to support SDXC memory cards. The camera also incorporates such features that photographers are used to seeing in a Rebel: Live View, a built-in pop-up flash, and the EOS integrated cleaning system, as well as compatibility with Canon EX-series Speedlites and Canon EF and EF-S lenses. The EOS Rebel T2i Digital SLR camera is also compatible with Canon’s new BG-E8 battery grip and new RC-6 wireless remote control for both still images and video capture.

The video capture in the Rebel T2i allows for manual exposure control, selectable frame rates and an external mic input, for added flexibility. Photographers can also capture video in standard definition with the camera. Adding a new pro-level feature for EOS cameras, the Rebel T2i includes an Auto ISO function that works in all Creative Zone exposure modes including Manual where users can set a limit to the highest ISO the camera will use, enabling them to retain the lighting and look they desire for a scene. By setting an Auto ISO range, videographers can retain dark shadow areas and avoid blowing out highlight areas in a scene while still retaining the benefit of automatic ISO adjustments. The Rebel T2i DSLR captures video in both NTSC (US system) and PAL (European system) standards at selectable frame rates.

The camera also features Canon’s new Movie Crop mode, whereby you can get an additional 7x magnification when shooting SD video; this is done by the camera cropping the image directly from the CMOS sensor.

Canon expects to ship the EOS Rebel T2i to dealers in early March. Estimated retail price for the camera, body only is $799.99; and MSRP of $899.99 for the kit version that includes the Canon EF-S 18-55mm f/3.5-5.6 IS zoom lens. For more information about Canon, check the website at