Hasselblad Announces New Gear at photokina

The 31MP H4D-31 will come bundled with an 80mm lens.

Hasselblad added a new camera and lenses to its line of medium format digital cameras, announcing the new products at photokina, in Cologne, Germany this week.

31MP H4D Series Camera

The H4D-31 joins H4D series models with 50 and 60 megapixel sensors as well as Hasselblad’s multi-shot H4D-50MS. The new model is available in two configurations.

The first is bundled with an 80mm lens and Hasselblad’s Phocus 2.6 software. the other bundle includes the H4D-31, a CF-lens adapter and Phocus 2.6 software. The H4D-31 offers 31MP of resolution, and compatibility with Hasselblad HC/HCD lenses. The CD-lens adapter allows photographers who already own Hasselblad’s V-system camera equipment with a solution for them to utilize their current lenses with the new digital camera.

CFV-50 is a 50MP digital back for Hasselblad V-system cameras.

Digital Back for Hasse V-System Cameras

The CFV-50 is a new 50MP digital back for Hasselblad V-system cameras. Earlier models included the CFV-16 and CFV-39. The new digital back is compatible with virtually all V-cameras including the 202FA, 203FE and 205GCC models.


The company also added to its line of HC lenses, with the new HC 50-II, that offers a 35mm-equivalent focal length of 31.4mm; minimum focusing distance of .6 meters; rear focusing mechanism; and aperture range of f/3.5 – f/32.

Also new is the HC Macro 120mm-II, with a 35mm focal length equivalent of 73.5mm; maximum image scale of 1:1; and aperture range of f/4 – f/45.

The HC 50-II Lens.

The HC Macro 120mm-II lens.

Firmware Upgrade for the H4D

Hasselblad also announced a firmware update that will be made available to H4D camera system owners by the end of the year. The update provides new functionality including: a 3D virtual electronic spirit level that will be displayed on the rear LCD for ease in composition; preview capability when shooting tethered; information display on the rear LCD with the push of a button (featuring a new graphic interface); and full support for the Hasselblad Global Image Positioning GPS device to the H4D-60. The GPS device functionality is supported on all other H4D, H3D and H2D cameras.

For more information, go to www.hasselblad.com.

— Diane Berkenfeld


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