Canon Announces 7DSV DSLR for Studio Photographers

canon 7D dslr for article

Canon U.S.A. has announced a new studio version of the popular 7D DSLR. Today the company introduced the EOS 7DSV (studio version), which is designed for school and event photography. The camera was also introduced with a new optional Canon barcode solution. The EOS 7DSV DSLR Camera features four levels of “locking” camera controls. By giving administrators the ability to “lock” the camera, unwanted features can be disabled. This would give a studio the ability to ensure each photographer’s work is reliable and repeatable.

The camera has four different “lock” levels allowing administrators to enable the appropriate level of camera functionality for any studio operation. Custom functionality is also achieved through each level by unlocking individual features according to operator-specific needs. This complete level of control is guarded by a daily password preventing anyone with a different vision from changing the camera settings and disrupting the overall project and workflow.

Add the barcode solution and customer data is linked directly to the image file. This is highly desired by school photographers but can also be beneficial to forensic and medical photo workflows as well as event and even catalog photography.

Once the barcode option is enabled, customer, organizational, patient and/or other data will be embedded directly into the image file’s EXIF data by scanning a barcode for easy identification when reviewing the completed work. While shooting, the actual reading of barcodes can be easily managed and, based upon each person’s workflow, the critical task of file management is accomplished with less risk of error. Upon completion, a visual confirmation will appear on the camera’s rear LCD screen.

“We know professional photographers are constantly searching for ways to simplify the workflow process,” said Yuichi Ishizuka, executive vice president and general manager, Consumer Imaging Group, Canon U.S.A. “With the addition of the new EOS 7D Studio Version camera, professionals and business owners can be confident that data management will be streamlined and they can focus on the current task at hand.”

The EOS 7D Studio Version kit includes Canon’s WFT-E5A unit, which along with the optional barcode reader can scan and seamlessly manage image and customer data through a “wired connection”. A wireless system configuration is also possible through Canon’s BU-30 Bluetooth adapter. Existing WFT-E5A units require a firmware update to work with Barcode functionality. According to Canon, this firmware update will need to be done at a Canon USA Factory Service location. However, once you choose this option, the ability to read and embed GPS data will no longer function.

The EOS 7D and EOS 7DSV feature 18MP resolution utilizing an APS-C sized CMOS image sensor and Canon’s proprietary Dual DIGIC 4 image processors. The cameras utilize a 19-point AF system, Live View, ISO range up to 12800, and new iFCL Metering. The 7D/7DSV can also capture full HD video. Ruggedly built, the cameras utilize a magnesium alloy body that is dust- and weather-resistant; and the shutter durability is guaranteed up to 150,000 cycles. The cameras are compatible with over 60 Canon EF and EF-S lenses, in addition to other EOS system accessories.

The new EOS 7DSV Barcode Kit (EOS 7DSV and WFT-E5A with firmware change) will carry an estimated selling price of $ $2,599. The EOS 7DSV Body only will carry an estimated selling price of $1,829. Both are available by special order through select Canon authorized dealers.

The following Barcode Scanners are compatible; Honeywell 3800, Honeywell 3820, for scanning via bluetooth and Honeywell 4600, for scanning 1D and 2D barcodes.

Email all inquiries and questions regarding Canon’s EOS 7D Studio Version DSLR or Canon’s Barcode Solution to

For all other information, go to

— Diane Berkenfeld


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