By Diane Berkenfeld
ProBlogger, Secrets for Blogging Your Way to a Six-Figure Income, second edition by Darren Rowse and Chris Garrett is a great book for the beginner or advanced blogger looking to take their blog or blogging to the next level. The book, ISBN 978-0-470-61634-5 was published by Wiley (www.wiley.com). The authors are well known in the blogosphere. Rowse launched problogger.net with best practices, tips and more for the blogger; Digital-Photography-School.com, which is widely popular with beginning and intermediate digital photographers; and numerous other blogs. Garrett has been working on the web since the mid-nineties. His blog, chrisg.com offers visitors information on new media, blogging and online marketing.
The book is an easy read, which having been written by bloggers is expected, as writing for the web is slightly different than writing for print—its usually shorter, with lots of digestible items. You can easily read through the book in a weekend, or flip through it piecemeal, reading the sections that you’re interested in most.
Both authors are veteran bloggers, and although the subhead of the book reads: Secrets for Blogging Your Way to a Six-Figure Income, they are honest about the fact that it takes years of work to build a blog or website up, to bringing in such revenue. And even with time and hard work, few blogs may reach this pinnacle.
I think ProBlogger is a great book. It offers a lot of tips and techniques for building a blog or website through such tactics as SEO, social media, and more. The authors also explain what not to do to increase your search engine rankings.
The authors spend a lot of time discussing content. Content after all is king, isn’t it? And for a blog to be successful, quality content must be posted on a schedule that visitors want (meaning not posting too often, or too little). Various types of content are mentioned, including article series, guest bloggers, forums, and interactivity between visitors and bloggers via comment areas.
Rowse and Garrett discuss whether or not to place advertising on blogs, how affiliate advertising works, and how to package your site when going the direct route with advertisers. They also talk about buying and selling blogs.
In addition to writing about their own blogging experiences, the authors also include examples of successful blogs and explain the best practices that were used to grow them. Throughout the book, the authors include the web addresses of sites that readers should visit for helpful information, some that I had known about but many others that are new to me and I will be visiting in the near future. The authors also share bonus content with readers, by directing them to a web address to access it.
Whether you’re blogging for fun or profit, ProBlogger is sure to provide you with helpful tips to reach your goals.
For more information about ProBlogger, Secrets for Blogging Your Way to a Six-Figure Income, second edition, check out the website www.probloggerbook.com.
• Some of our visitors might be wondering why we’ve included a review of a book that isn’t necessarily about photography here on picture-soup.com. The answer is because there is a wealth of information that the authors of ProBlogger offer—that would be helpful to anyone with a blog or website—and that includes the many professional photographers who regularly come to this site. — Editor