By Diane Berkenfeld
WPPI was the location for the debut of a new-to-the-photo-industry canvas printing company, who’s parent company has been in business for over 20 years, providing artists with high quality giclée and canvas printing—Your Photo on Canvas (www.yourphotooncanvas.com).
The company has a consumer facing retail website and also a pro website section where professional photographers are able to order canvas gallery wraps at wholesale prices. Pros receive custom branded product and packaging, an online order history, ICC color profiling, and quick turnaround with shipping in 2-4 days, with low, flat rate ground shipping ($9.95 per order).
The website’s pro area (www.yourphotooncanvas.com/pro) has an easy to use uploader for images and your logo. You upload your logo and the company outputs it to the back of each of the canvases you order, which is a great marketing tool for your studio. Canvas sizes range from 8×10 through 40×60 in a wide variety of shapes/sizes. Another great feature of the site is that the price list includes both the wholesale and MSRP of each size, so its easy for you to mark up your work to an appropriate amount.
Each canvas is coated with a UV protective layer that is specifically designed for the company’s combination of canvas and inks, ensuring the longevity of each print.
Image files only need to be 150 DPI, as the company has found that resolution combined with the latest RIPs allows them to produce extremely sharp prints. The file uploading system allows you to choose your image to wrap around the stretcher bars, 1.5-inches deep, or for you to choose a black border for the sides of the gallery wrap. When uploading files, the website shows you a visual of your image, so you can choose exactly what part of the image will print on the front of the gallery wrap, so you can make sure the cropping is correct before ordering.
The company also offers an affiliate program for businesses that want to offer such services to their customers.
My Photo on Canvas
To be honest, I actually had an image printed via the company’s consumer facing side but the quality of the output is the same whether you’re a consumer or a professional photographer—high quality, crisp, vibrant, sharp canvas gallery wraps. When I received my canvas and opened the box, I found it to be packaged well, with a claw hanger already attached to the rear of the wrap, ready for hanging. The image looked absolutely beautiful [if I do say so myself].
I was definitely impressed with the quality and will likely be using the pro services to output canvas gallery wraps for my clients’ images.
For more information on Your Photo on Canvas, go to the website www.yourphotooncanvas.com/pro.