Article & Images by Kristin Reimer
One of the first lessons I learned about being successful in photography is that it is 20% photography and 80% business. I watch photographers come and go on a regular basis. Who remains? Obviously you need to have talent to begin with, but if you know how to market yourself, stay focused, consistently evolve with the times and stay ahead of the pack, chances are, you will be a success.
So what does this have to do with Kevin Kubota’s Actions? He knows his stuff. If you haven’t yet checked out his actions, the bad news is that you’ve wasted precious moments of time—the good news is that there is no better time than the present. Kevin Kubota’s actions are now packaged with an awesome addition called DASHBOARD.
I’m not really sure who began to market action sets, but I will confess, I’ve been an addict ever since the day I discovered these time saving gems. It’s easy to find actions these days and there are some deliciously creative ones out there. I’ve been using Kevin Kubota’s Artistic V2 actions as well as his Auto Album 2 for years now and I rely upon them heavily. Simply put, they save me time, and they are creative and easy to use.
The Kevin Kubota Pro-Pak contains roughly 300 actions to help not only boost your creativity, but also increase your production and help clear time so that you can actually get work done quickly and get out to enjoy the world again. Wouldn’t that be nice?
The production actions range from border actions, interpolation, sharpening, B&W conversions and logo placement. Yeah, you can do these on your own, but why? Enjoy the fact that someone has already done the work for you. Spend your time getting creative. And then get creative with Kevin Kubota’s Artistic Action Volumes 1 – 4.
The artistic action options are endless. Not only are the effects inspiring but with names like Fashion Passion, Super Heroine CS2, Kiyoko Punch, Enter the Dragon, Punch Drunk—you know your visual taste buds will be watering to get busy. Even better, if you are curious at all about what the action does, feast your eyes upon the creative descriptions that accompany each one.
Now let me return to the beginning. So, aside from the actions themselves and the funky and descriptive copywriter, what sets Kubota’s Pro-Pak above the rest of the pack? The DASHBOARD.
Now, if you don’t have any addictive behaviors of your own, or if you don’t like to collect things, you may not understand the value of the DASHBOARD. What happens when you collect too many things? Clutter? Can’t find what you are looking for? Waste time searching? DASHBOARD is going to rock some housecleaning in the world that is Photoshop.
DASHBOARD is essentially a floating menu window that keeps your actions organized, easily accessible and easily searchable. Go to the top right and you can pull your menu down to access each pack of actions that Kevin has been producing over the years. To the left of that pull down menu you can enter in a keyword and the DASHBOARD will call up the actions to suit you. Type in moods such as “funky”, “creative”, “moody” or go with genres such as “wedding” and “portraiture” and you’ll see actions displayed that are best matched to your request. Loving it yet?
Once you find the action you want to apply, head on down to the bottom of DASHBOARD where you have a few options. With one touch of the buttons in the bottom of the toolbar you can “apply”, “undo”, “redo” and “paint”. Paint is pretty nifty. Essentially this creates a mask and you can simply paint the action in specifically where you want it to go.
On top of all of this, the Pro-Pak is simply easy to install and understand. I will confess to limited patience for watching online manuals or detailed installation instructions. The installation did come with a video manual, but it was simple, clear and to the point. Installation itself was a breeze and the manual was simple to read. But the reality is, the Pro-Pak and DASHBOARD are simple. Simple means you get to the fun stuff right away…and I was certainly the kid in the sandbox in a matter of moments.
There is one downside to the Pro-Pak, you’ll be having so much fun playing with your images and combining the actions together that you will lose track of time and forget about the outside world. But hey, think of the possibilities.
Kevin Kubota Pro-Pak [Kubota Artistic Tools V1, Kubota Artistic Tools V2, Kubota Artistic Tools V3, Kubota Artistic Tools V4, Kubota Production Tools V2, and the Kubota Formula Book] with DASHBOARD can be purchased online at: http://kubotaimagetools.com/store/catalog/product_16263_Kubota_Pro_Pak_w_Dashboard_cat_258.html.
System requirements: Actions work with Adobe Photoshop CS2 or newer, some effects require CS3 or newer 32 bit versions of Photoshop only, on Mac and Windows computers.
The Pro-Pak retails for $629.00.
? Upon graduating with a BFA in photography from Pratt Institute, Kristin went on to become the studio manager for the esteemed Magnumphotojournalist, Elliot Erwitt. Under the tutelage of Elliott, Kristin acquired a more capacious understanding of the history of photography and of the unique and diverse contributions of those who define the field. Her work with Elliott also provided a forum from which to create and develop her own artistic style.
In 2002 Kristin founded Photomuse (www.photomuse.com), a fine art/documentary style wedding company. Kristin is an award-winning member of the Wedding Photojournalist Association (WPJA), a professional organization composed of photojournalists and wedding photographers from around the world as well as the Artistic Guild of Wedding Photography (AGWPJA) and the International Society of Professional Wedding Photographers (ISPWP).