By Diane Berkenfeld
Have you thought about adding Boudoir photography to the other services your studio offers but was unsure of how to go about doing so? Then Ellie Vayo’s Guide to Boudoir Photography is just what you’re looking for. The book, published by Amherst Media (www.amherstmedia.com; ISBN 978-1-58428-253-2) retails for $34.95.
“Boudoir photography is more than posing and lighting; its about building confidence, trust, and of course, producing the highest-quality art,” Vayo explains. And her book is filled with helpful information regarding all aspects of boudoir photography. The author includes an important chapter on “The Psychology of the Woman” to help the reader understand their clients better.
Within the pages of her book, Vayo shows the reader how to create glamorous, flattering images of any woman—regardless of her age, shape or size. “My ideal client is in her forties,” Vayo says in the book. These are established career women with the income to purchase high-end photography. This is so important, especially from the point of view of a photographer looking to add a specific type of photography to their business. Not all clients will look like models, so you really need to know how to best shoot women of all body types.
The book is a comprehensive volume from marketing boudoir photography services, how Vayo books jobs and sells/upsells clients, as well as posing women with different body types.
She points out the importance of shooting without distraction of studio personnel, or family members/friends. And she notes that male photographers should definitely have a female assistant present to alleviate concerns that clients may have about posing in the nude or semi-nude.
One of the great things I like about Vayo’s tone throughout the book, is that she understands that not all professional photographers have the access to large budgets for props and backgrounds. She offers tips from her own past experience—for finding inexpensive items that can be used—while you are building your studio business. One of these tips is that you don’t need a wind machine when a hair dryer on the “cool” setting will do.
She discusses various settings that can be used for these images, using sets or backdrops, window lighting, and outdoor settings, including location shoots.
Numerous images are peppered throughout the book, showing the wide range of imagery that makes up boudoir photography. While most folks would think of nudes as the definition of boudoir photography, many beautiful boudoir photographs feature women wearing clothing or draped in fabric. Even the creatively posed headshot of a woman wearing little clothing, and with a seductive expression is a boudoir image.
Although much of the boudoir photography that Vayo shoots is of female clients, she does on occasion photograph guys too. In these cases, she makes sure to have a male assistant with her. Regardless of whether the subject is a man or woman, Vayo recommends meeting with your boudoir clients beforehand for a consultation. This is a great suggestion and can help you immensely in capturing the ideal images for your customers.
As well as the sections on shooting, Vayo spends a great deal of the book explaining how she markets her boudoir photography, client booking, as well as how her studio presents proofs and final images to clients.
The author includes information on post-production, from the standpoint of enhancements that clients may ask to be made to their images, such as retouching away years. She also includes examples of various software techniques that can be used to create finished images, and the software that her studio uses.
Ellie Vayo’s Guide to Boudoir Photography is a definite read if you’re interested in adding this niche to your studio’s photographic offerings.
To see more of Ellie Vayo’s work, check out her website at www.evayo.com.